• The authors:
    Palageya O. Krylova
  • Issue: July 24-26th, 2019
  • Pages: 494-501
  • URL:
  • DOI:

Abstract. Youth is a socio-demographic group under the age of 25 years.
Young people are the foundation of the future of society. The level of
morality of young people contributes to the value basis of any person.
Changing the values of young people entails social changes at the system
level in all spheres of society. The level of morality of youth contributes to
the value basis of any person.Moral education of young people determines
the main task of any society and state.
The social network Instagram is one of the most popular global networks.
The level of user involvement in Instagram is at 15 times higher than users
of Facebook. 90% of all network users are young people. Instagram has a
great influence on the consciousness of the younger generation. Every year
the number of young users of the Instagram network increases significantly.
The content of visual images in Instagram has a great influence on the
formation of value settings of users of this network. Control over the content
of the content of Instagram publications is an effective way to manage
changes in the value orientations of young people all over the world.
The size of the sociological sample is proportional to the top categories of
Instagram statistics. To implement the study, the author developed
indicators to measure the level of moral values of each photo or video
publication. Analysis of the content of one hundred selected leadership
positions over the past year, which were evaluated by five criteria at
intervals of three months showed a negative trend. The content of more than
60% of publications reflect immoral behavior, human vices, directed against
the values of the family, different rigidity, anti-spirituality, promote alcohol
and tobacco consumption.
The trend of Instagram development continues to grow. Since 80 % of
Instagram users are young people under 35 years of age, it can be concluded
that Instagram is a medium for the promotion of immoral and immoral
values. The author suggests along with “likes” to enter a user assessment of
posts on compliance to moral values. The inclusion of summary assessments
of morality in the procedures of moderation and control, as well as the
selection of the most popular publications in the feed, will change the
direction of the value impact of the content of the Instagram network on
young people.
DOI: 10.22363/09669-2019-494-501
Keywords: individual values, society values, values management, social
network Instagram, content Instagram, control over the content of the
network Instagram, Instagram management

Palageya O. Krylova
The Russian Presidential Academy of National Economy and Public
Administration, Moscow, Russia, e-mail:

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