• The authors:
    Amina Z. Fakhrutdinova
  • Issue: July 24-26th, 2019
  • Pages: 473-479
  • URL:
  • DOI:

Abstract. This article is devoted to the analysis of reflection in different
types of network communications. Its purpose is to identify interactions in
the virtual world, their types and the role of reflection in each of them. As a
research methodology the author uses the distinction between objectivist
and subjectivist approaches in social theory, the model of reflexive
communication of Anthony Giddens and the model of communicative
management of the author of this article. The distinction between objectivist
and subjectivist approaches became the basis for the analysis of the motives
of the subjects of network communications seeking to overcome the
objective limitations of their activities. The model of communicative
management is adequate to the task of describing the structure of network
interactions of Internet users. The model of reflexive interactions allows to
distinguish different types of network interactions and to reveal the
presence, vector, functions and role of reflection in them.
It is shown that in modern society there is a wide variety of network
communications, the consequences of which are evaluated very
ambiguously. On the one hand, the Internet is characterized as a social space
of free communication, as a technology that improves the efficiency of
many types of production activities, show the high importance of business
communications. On the other hand, they fix problems related to personal
alienation and loss of self-identification in network communication. For the
analysis of such a motive communication network, as an attempt to
overcome the limitations of the conditions of their life, as a methodological
basis was used, the distinction between subjectivist and objectivist
approaches, which focus on the relationship between freedom and necessity.
It is shown that people in different historical periods have relied on different
forms and activities in their quest for freedom: in antiquity believed that
freedom is achievable in the field of leisure and in the implementation of
cosmopolitan attitudes, in Modern times, hopes were placed on science, etc.
Internet and network communications have become a real means of
overcoming the limitations imposed by natural factors, social environment,
individual trajectory of life. The communicative management model was
used to deploy the characteristics of an active Internet user. This model
DOI: 10.22363/09669-2019-473-479
assumes that the individual in an effort to change the circumstances of their
activities and get some freedom from them, trying to choose the
determinants of their activities and enters for this purpose in various
network groups or independently builds them.
In the total number of active users the types of network interactions were
identified on the basis of different methods of identification. We are talking
about “adequate” and “illusory” identification. Users of these groups differ
in the ways and directions of implementation of reflexive monitoring of
their social interactions and their conditions. The reflection of users with
“adequate” identification is aimed at the real conditions of their activity and
is used for their transformation or for building a new system of
determinants. Individuals with “illusory” identification either do not reflect
at all on the consequences and conditions of their real and virtual actions, or
their reflection is directed at the components of illusory, duplicating the
reality of activity.
Keywords: communicative management, identification, reflection

Amina Z. Fakhrutdinova
Siberian Institute of management – branch of RANEPA,
Novosibirsk, Russia, e-mail:
ORCID ID: 0000-0002-6938-7253

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