Abstract. The relevance of this paper is defined by methodological and
practical needs to obtain new methods and technologies for developing
creativity and exclusivity, mastering communication skills of teenagers in
the contemporary digital world, learning rules of effective teamwork aimed
at achieving mutual results. The topic arose in the process of development
of creative industries. The theatre is a creative industry.
The paper describes results of a sociological experiment carried out in the
form of a theatrical production made by a group of teenagers during a 6-day
training (collective initiation and realization of the Creative camp model,
2019). The target was to reveal creative potential of the respondents in a
small artistic group in the atmosphere of creative social activity, to develop
skills of effective communication, situational leadership, artistic potential,
project thinking, responsibility.
The participants had a common task to write a script and make a production
upon the well-known fairy tale The Magician of the Emerald City. The
respondents were free to choose the topic of the performance. They chose
the characters they were going to play in their own. In this process we
reckoned to the method of social constructing and formation of creative
proactive personalities together with the Gladwell theory of promotion of
social innovations by potential supporters of social changes (connectors,
mavens, salespeople) (Gladwell, M. 2002)
It was important to stress positive experience of the respondents in
overcoming at least one personality problem since in the course of one
experiment it was possible to work on just few of them. That’s why we did
not supposed to distribute all the types of innovative personalities suggested
by M. Gladwell. A participant performed creatively the part he had chosen.
Analyzing the results, we could define the type of innovative activity
showed by each participant – the connector, the maven, the salesman.
DOI: 10.22363/09669-2019-405-411
Cooperating with creative approaches of other group members each
respondent had to think over and aline his/her actions with others. In the
course of the experiment collective discussions with elements of
psychological performance increased content of knowledge, influenced
development of personal qualities required for innovative and creative
The group named friendship as the topic of the performance. While
discussing which events of the fairy tale characters’ life journey could be
included in the script we worked simultaneously on understanding of
negative sides of our personal lives and opportunities to change them. The
experiment confirmed the hypothesis that a key to success of any project
was a positive image of the future and personal participation of each
member in creation of the vision of its final fulfilment. It is rational to
develop for each participant an individual plan of mastering attractive
personal qualities appropriate for innovators (connectors, mavens and
salespeople), to define them clearly and play these roles while working on
other projects. Ability to develop technologies of creative consolidation in
virtue of collective construct is the most important quality required for live
in the contemporary digital society. The personality problems shown in the
course of the experiment defined the choice of the qualities necessary for
teenagers in their future life in the creative digital society.
Keywords: social experiment, social design, creativity, digital society

Larisa V. Bogdanova
The Russian Presidential Academy of National Economy and Public
Administration, Moscow, Russia, e-mail:

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