“ROSTOV ARENA” STADIUM: REVIVAL OF THE SOCIOCULTURAL THROUGH THE AUDIOVISUAL AND INFLUENCE OF EDUCATION ON THE PERCEPTION OF URBAN SPACE

  • The authors:
    Tatyana S. Kienko
  • Issue: July 24-26th, 2019
  • Pages: 28-36
  • Section: EVALUATION METHODS AND VISUAL APPROACHES IN EDUCATIONAL SETTINGS
  • URL: http://conference-ifl.rudn.ru/28-36/
  • DOI:
    10.22363/09669-2019-28-36

Abstract. The article dwells on the analysis of audiovisual environment as a “living” sociocultural space in the framework of modern urbanism. The author considers audiovisual environment of a large sports stadium in Rostov-on-Don – “Rostov Arena”, and describes the practices of reading and interpreting its audiovisual content. “Rostov Arena” visitors demonstrate the ways of perception, communication and interpretation which are typical of a modern city dweller, who lives in a sociocultural space of a modern city overfilled with audiovisual objects and environments. His/her perceptions and interpretations are superficial, stereotypical, unoriginal, and often lack reflection. A contemporary city dweller tends to focus his/her attention on the “foreground” objects and events discarding all the rest as insignificant “background noise”. A odern
man living in a big city adopts a multilevel network-like arrangement of both physical and social time and space: physical movement in one social time and space is parallel to and synchronic with the location in other temporal and spatial dimensions. The analysis of how a city dweller decodes and interprets audiovisual environment of a big city or a large urban object suggests a metaphorical analogy with “a man on the metro”: the outside world doesn’t exist, it can be neither heard nor seen, “the second reality” seems to replace “the first”. Walking or driving along real streets and squares, we neither see nor hear the reality itself.
Keywords: “Rostov Arena” stadium, audiovisual environment, sociocultural space

Tatyana S. Kienko
Southern Federal University, Rostov-on-Don, Russia,
e-mail: tatyanakienko@mail.ru
ORCID ID: 0000-0002-5558-2322

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