• The authors:
    Inna S. Shapovalova
  • Issue: July 24-26th, 2019
  • Pages: 110-117
  • URL:
  • DOI:

Abstract. The paper summarizes the results of research conducted in a
Russian region. The study was focused on the contemporary youth’
communicative disposition and communication strategies. The study of the
young generation’s communication means is especially important, given
civilization-related risks of uncontrolled informatization and digitalization.
Additional objectives of the research are based on the need to specify the
communication practices virtualization and to detect the scope of the
problem posed by young men’s uncontrolled Internet use.
The study reveals a fundamental difference between the ways Russian and
foreign scholars see young people’s Internet communication. It constitutes
the methodological finding of the paper. Researchers from various states
actually complement each other’s ideas, with Russian scholars representing
phenomenon-based approach and foreign ones demonstrating a utilitarian
view of on-linecommunication environment.
The research finding is contained in the proof of Internet addiction and
game addition trends in youth. Risk weights for existing and potential risk
groups are provided. Analysis of network communication practices coupled
with communicative dispositions enables a conclusion on contemporary
youth’s socialization result to be made. Communication proves to be
superficial, quantity over quality. Young people strive for a high
communication status, which is confirmed by network communication
Internet communication potential and prospects are considered, in terms of
building civil values, developing entrepreneurial potential and building
efficient educational trajectories.
The research identifies a problem area in managing youth communication
environment. A lack of goal-oriented organization of communication
processes, as well absence of soft governance technologies for controlling
communication agents, is on the perimeter of this problem area.
Keywords: youth, communication, communication strategies, socialization,
social networks, Internet addiction

Inna S. Shapovalova
Belgorod State National Research University, Belgorod, Russia,
ORCID ID: 0000-0002-2855-8968

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